The Case for Overture to Enter the Mass Contextual Advertising Market ECommerce Articles | February 19 Cheap Authentic NFL Jerseys , 2005 Contextual Advertising is, by definition, text-based advertising. As opposed to search engine results which show up when a user types in a specific request, contextual ads appear alongside text on all websites that opt to show them.
The market leader in contextual advertising is Google. Through its AdWords? program, advertisers can choose to syndicate their ads on relevant websites. On the other side of the equation Cheap NFL Jerseys Online , website owners can join Google?s AdSense? program to serve these ads.
Google is not the only company that allows website owners to serve contextual ads. There are a host of others such as Searchfeed and Revenue Pilot that also do this. The problem with using these other firms is that the price-per-click you receive will most likely be less than the price that Google pays you. This is because advertisers generally bidpay on an auction basis. Since Google has so many bidders, the price that the advertiser pays is greater than they pay on lesser search engines (classic supplydemand economics).
There is one search engine, Overture, which also serves large volumes of advertisers, and as such Cheap NFL Jerseys Wholesale , has keyword bid prices that are as high as, and often higher than Google?s. While Overture does offer contextual advertising, it has strict limitations which prevent the vast majority of websites from enrolling. Specifically, Overture limits its contextual advertising program to websites generating more than 1 million web searches a month.
Overture clearly is missing out on a huge revenue source by limiting program participants. The rational behind its selectivity is most likely the fact that its contextual advertising program relies heavily on Overture's editorial team to avoid poor matches that a technology-dependant approach inevitably produces. As an example, according to statements released at the time of the program?s launch by Bill Demas Cheap NFL Jerseys Free Shipping , Overture's Senior Vice President, without editorial intervention a story about a person stabbed to death could easily carry knife advertisements.
While Overture is missing out on significant revenues, web publishers are also missing out by Overture?s non-participation. This is because, if more web publishers were able to choose between AdSense and Overture?s programs, Google would be forced to become more aggressive with the percentage split that it gives AdSense publishers. While it has been reported that big Google partners such as AOL receive 80% of the revenue per click generated by Google ads Cheap NFL Jerseys From China , AdSense publishers report figures in the 10% to 50% range.
So, web publishers should really begin pushing Overture to open up its contextual advertising program as web publishers, and potentially OvertureYahoo!?s shareholders, could reap significant financial benefits.
Charlotte Lancaster Submitted 2019-03-28 09:58:46 One of the many reasons why iPhone program development is a Lucrative business nowadays is that it caters to all-round necessities of the users. For example, iPhone users utilize their apparatus to execute a broad selection of tasks Cheap NFL Jerseys China , directly from assessing their calorie intake, browsing through the weather reports, reserving a flight ticket or making bookings in their favorite eating joints. Let us look at a Few of the key areas where iPhone app development has made its mark:
Amusement
There is no doubt that the iPhone is one of the best devices for Entertainment. For instance, users can listen to their favorite radio stations, view trailers and movies Cheap NFL Jerseys , view, upload and download videos or use some arbitrary fun program, which will keep them entertained. Consider apps like Shazam, or even the Talking Tom program whose sole objective is to amuse the end-users.
GamesSports
The smartphone device from Apple appears to be like a Gaming games than any other smartphone in the market. This has been possible partly due to various in-built characteristics and functions of the iPhone device like gyroscope, retina screen and accelerometer Cheap Jerseys China Free Shipping , and partly due to some of the most amazing apps that are developed for it. The iTunes Store is filled with games programs which may give the normal gaming consoles a run for their money.
Moreover, there are iPhone apps which provides the users various Player stats, team stats and game stats of their favorite sports be it baseball, basketball, tennis or soccer. So Cheap Jerseys China Wholesale , why should the users look anywhere else but their iPhones to meet their sports or games related requirements?
BusinessFinance
Another sector where iPhone program development leaves its mark is businessfinance. There are apps for businessmen or investors that meet their needs aptly. As an example, there are programs which allow users to look at the current stock upgrades and other apps which help them handle their own portfolios. Furthermore, there are programs which help users handle their bills and receipts or calculate their taxes.
Productivity
There are programs which are specifically developed to increase the Productivity of these users. However do not have any idea? Then consider Evernote the wonderful note taking app which may achieve a lot more tasks. Also, consider Instapaper or Dropbox that gives users more options than they could ever imagine.
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