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3 Ways To Collect Email Addresses From Your Visitors Home Business Articles | November 18 Alex DeBrincat Jersey Youth , 2002
One of the most ... keys to success in ... is building your own opt-in list of ... prior ... For those that are just ... online, this process should start eve


One of the most important keys to success in online
marketing is building your own opt-in list of potential
and prior customers. For those that are just starting
out online, this process should start even before you
start planning to publish your own ezinenewsletter.

As you launch your business you can begin to build your
opt-in list in order to followup with these prospects
and customers. It doesn't have to be a formal ezine
initially Brent Seabrook Jersey Youth , it can just be a once a month update on
new products and services. When your list starts to
increase to a good size then you can consider a
formal ezine.

We started with 300+ email addresses of associates and
customers who we did business with offline. Today our
list has 15,000+ subscribers and is growing steadily.

So how do you capture the addresses. Here are a few
of the standard ways that we capture them:

1. A Web Site Sign Up Form

Place a sign up form on every page of your website. Or at
a minimum have a "subscribe" link on every page that goes
to a separate subscription page. Make sure that you just
don't put "subscribe to our ezine". That means nothing to
me when I see it. Why should I sign up? Just a short
description will greatly increase your subscription rate.
For instance. using "Weekly Marketing Tips and
Techniques emailed to you! Subscribe Today" would be better
than "Subscribe to Our Ezine".

2. Free Information Giveaways

Give something away free like a free report with information
that is geared to your site's content. Ensure that they have
to request the information so you capture their email address.

Use an autoresponder to deliver the information automatically.
There are lots of free autoresponder services out there. That
way the information is available around the clock. With most
good services you will receive a information copy as soon
as someone requests the information and it will have their
email address in it.

But, and this is important Patrick Kane Jersey Youth , just don't send them the free
information. Make sure that at the end of your autoresponder
text that you send them, there is a short blurb about your
website servicesproducts and your ezine if you have one.
But don't over do it. I like to just keep it to one or
two little ads.

Another important item is that you SHOULD NOT just add
the person's email address to your opt-in list or ezine.
This would make it easy for them to file a SPAM complaint
since they didn't ask to be on your list. Offer them the
ability to get future mailings from you as indicated above
in the mailing itself. You want to create a true opt-in list.

An exception to this would be if you are offering them
a free gift for subscribing to your list. Then they should
be added to your list.

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