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Need for an Interactive Information Kiosk at Malls Computers Articles | September 15 Camiseta Vinicius Junior , 2010
An Interactive kiosk is an electronic communications tool that enables user to quickly access information and serve them. The information kiosk is a tool that functions like a self help or self service system to answer customer queries and needs.



What are the needs requirements and concerns of mall users visitors shoppers?


The interactive kiosk should engage, attract, inform and serve customers, shoppers and visitors to provide a competitive business edge that results in improved self service Camiseta Luca Zidane , increased sales and higher customer satisfaction. The requirements and needs of a Shopper, Visitor and Customer are diverse and it is a tedious process to attend to their queries at an individual level. This is where an interactive kiosk can bridge the gap and ensure that visitors and customers can avail the best services and information. The interactive information kiosk can be designed to function in various scenarios such as -



Multi-lingual communicationI don?t speak English and the regional languagePath-FinderStore Locator How to go to Store X? Where is the restroom? Where is the lounge? How to get to the cinema theatre? What brands are available and where are they located? What restaurants are here and where are they located? Feedback SurveyI want to give feedbackI want to compliment the mall staffI want to give them few suggestionsI want to complain

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Need for Information I need information on which movie is being shown in which screen, timings of shows and availability of tickets I want information on city, hotels Camiseta Marcos Llorente , restaurants, hotspots and other tourist spotsI want price listing and product catalogues of company X I want to check offers running at stores and shops across the mall I wish to see live news I want specific information such as time in X country, currency and exchange rates, travelers guide etc Advertise I wish to view offers and discounts running at a storeI want to view an interactive advertisement hereWhat are the needs requirements and concerns of a mall administrator owner?

The malls administrators and owners constantly keep working towards improving and providing the best service to their customers. An information kiosk can be utilized strategically to not only dispense information and answer queries Camiseta Luka Modric , but also act as an interface to study customer behavior patterns and obtain information regarding the same. A kiosk also provides advertising opportunities and can double as a digital signage display. Thus, the information kiosk can not only be a source to dispense information but to garner information regarding customer behaviors and revenue sources.


How does an InteractiveInformation kiosk help mall users Visitors shoppers?


Having considered the various situations and scenarios that a kiosk can attend to, the solutions which can be provided by the Mall Administration are summarized below:


An interactive kiosk which is capable of multilingual support ensures that foreign nationals and outsiders have no trouble in accessing the required information Way finding ? interactive and animated path from source to destination or static maps for an overview of the facility helps visitors to find their way about. Information Dispensing:

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Provides all relevant information regarding the facility and the mall. The information may vary from the discounts and offers at different shops, restaurants Camiseta Dani Ceballos , movies, commodities etc. There can be a section to address the catalogues and menus of the various shops and retail chains. There can be live flash to display the latest news from around the globe. The administrators can provide information regarding the transportation facilities available at the mall. The kiosk can even be utilized to dispense information about the company profile and factsheets.



The kiosk can function as a general information kiosk that helps tourists and outsiders to answer a variety of questions such as?? ???????????

Main tourist attractions, museums, galleries Camiseta Isco , city park, important buildings, etc Data about cultural and natural heritage Information about the tourist agency, hotels and accommodation Information about restaurants Camiseta Marco Asensio , cafe bars, clubs Calendar of cultural events in the city Information about public transport Information about emergency services, hospital, police Camiseta Lucas Vazquez , fire, etc. Banks and money exchange Feedback system For compliments, complaints, suggestions and general feedback Capable of conducting Surveys to understand the customersvisitors