1. Message Is your message clear? Does it speak to your primary audience? Is it relevant? Does your message have an emotional attachment? Are you trying to say too much when you only have a few seconds to grab your audiences attention?
2. Pre-Show Have you contacted attendees even with something as simple as a postcard asking them to come by your booth for a prize or gift? Are you in a good location? If not Cheap Omri Casspi Shirt , what will you do about it?
3. Trade Show Display Have you checked it recently? Does it say things that are no longer true or correct? Is the hardware intact and functional? Does it fit in the space you reserved (last you had a 10x10, this year you have a 20x20). Was your booth designed as an integrated component of your marketing strategy or a piece-meal production with various photos and logos? How will your booth compare to others at your trade show? Not to keep up with the Jones', but you also do not want to stand out for having the least appealing booth either.
4. Accessories Do you have the proper accessories? Shelving, Lighting (that works), Podiums (with your correct phone, logo, and web address) Cheap Damian Jones Shirt , Literature Stands, Seating, Conference Room, Overhead Fabric Signage, Banner Stands, Fabric Displays, Lightboxes Cheap Andre Iguodala Shirt , PlasmaLCD Displays and Mounts, and Counters.
5. Literature and Giveaways Do you have current literature in the proper quantity for your show? Do you have business cards as described before? Is your literature in alignment with your trade show display? Is your literature in alignment with the audience that will attend your show?
6. Events Are you going to a very large trade show where a seperate event for your top clients and prospects will help people remember you? Will your top account executives or customer service staff be at the event? How will you reinforce your brand or message at the event so that it is memorable?
7. During the Trade Show I When and how many people will staff your booth? Is everyone on the same page with regard to what to say about your company and its products? While your booth is being staffed are the employees out in the show meeting with prospects, clients, and vendors or strategic partners?
8. During the Trade Show II While in the booth do your people know the basics, do not sit, do not eat, go out and meet people in the isle Cheap Kevon Looney Shirt , do not stay behind a table or counter, smile smile smile, use breath mints, speak to people directly [do not act as though you are looking for the next hot prospect], and be honest.
9. During the Trade Show III If it is clear you are speaking with someone who is a great prospect, suggest that you meet later for a drink or dinner, go to the cafe area of the show and sit and talk as long as your booth is covered Cheap David West Shirt , do not try to have a one hour conversation in your booth.
10. After the Trade Show Follow up with prospects and customers, send everyone who visited your booth a note, postcard, or email thanking them for attending. Set meetings with your best prospects. Have a post-show meeting to discuss how you can exhibit better in the future.
Ok, so you're new to marketing online, and you need to find out what resources are the best for advertising.
You're at a loss as to which way to turn. What do you do? First of all, step back and take a few deep breaths. This is not rocket science Cheap Jordan Bell Shirt , and stressing over it won't help at all and once you get your feet wet, you may well find that it's much simpler than you thought.
Now, let's take a look at what's available. You have traffic exchanges, safelists, FFA's, message boards, Cheap JaVale McGee Shirt , you get the picture.
The question is, which work and which don't? That's what we'll attempt to cover here. What works for one advertising campaign may not work for another.
Your first step is to develop your target group. Who is it that you want to reach with your advertising? Do some demographics on your niche, and decide to whom it may appeal. Do you want to target a specific geographic area? Are you targeting a specific age group? Do you want to reach pink people with purple hair, or purple people with pink hair? Figure out to whom you want to sell your products, ideas, services, etc. Then after you've written this down (yes Cheap Patrick McCaw Shirt , keep notes and records), start experimenting with the different avenues available to you. Note: before you begin experimenting, be absolutely certain that you have an excellent tracking program available to track your advertising efforts. This is mandatory so that you find where your campaigns work the best. The object here is to work smarter, not harder.
Now, pick out five to ten programs from traffic exchanges, safelists, FFA's Cheap Nate Thurmond Shirt , etc. I don't recommend any more than ten of each, at the very most. You need to be able to keep up with what you are doing. And you need to stay focused. Less CAN be more. Choose wisely. Get advice from others who are already doing this. Check into online reports that are available for you to read, and decide which programs you want to use in the beginning.
Once you have chosen the programs which you want to use, set up your campaign(s) according to your demographics. You may need to test one or more campaigns to find which works the best. As I said, this is not rocket science. But, you do need to be willing to put forth the effort that it takes to do this seriously. It's not for the faint of heart. And it cannot be a "hit or miss" undertaking.
If you can't put together your own campaign, be willing to pay someone to do this for you. As the old saying goes Cheap Rick Barry Shirt , "You have to spend money to make money." This is not going to be a free ride. So if that's your mindset, lose it now.
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