Ankündigungen » Each one of these choices

Most business people want to see improvements in sales and profits. But how do you get there? What choices do you have?

To build your business there are four strategic options that must be considered:

1) Sell existing products to existing customers.

2) Develop new products to sell to existing customer groups.

3) Expand existing products into new market segments.

4) Develop new products for new market segments.

Each one of these choices carries with it inherent risks and certain marketing implications. Which one is right for you? This is one of the most important decisions to be made. In fact cheap nike zoom pegasus 35 , the best strategy may combine more than one of these options to suit different products or different areas of the business.

The least risky option is number 1. Simply find more customers for your existing products. Sometimes this is easier said than done, especially if you already have a dominant market share or you occupy a relatively small market niche. Although for most businesses there is usually scope to attract more of the same type of customers.

The option with most risk